As a therapy business owner, marketing and sales is an essential method to utilise, yet it’s something many find hard to grasp and take advantage of.
In the recent episode of ‘The Treatment Room’ Phil and Andy discuss the topic of Marketing and Sales.
They expand on the why its:
- Essential to do
- Time-consuming
- Expensive
- Often not done well or consistently
- Also, lots of focus on it and not on customer journey
Then further explore:
- What do you sell? – if you don’t know, how can you market it?
- Personas?
- Roles – who does the marketing? Who does the selling?
- Upsell the journey
- Ave sale – Return on investment
- Why should a customer choose you?
“If you don’t know the product you’re trying to sell, then what are you marketing?”
You can listen to this episode HERE or watch on YouTube below.
Our Webinar series is bookable on elevate-your-clinic.eventbrite.com
You can also check out our other blogs that cover everything from sales, to KPI’s and leadership HERE.
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