Having a therapy business will always offer challenges. The question you need to ask yourself is, “How can you still succeed in challenging times?”

In this article we will explore some ideas allowing you to have some action steps at the end. 

Succeeding in business can come down to the owners mindset. At Elevate Your Clinic (EYC) we come across a plethora of business owners, each with their own unique ways of handling challenging times. The key is to identify your own behaviours in these incidents and decide if they are helpful or not. Are your behaviours allowing you to succeed or keeping you in survival mode?

Therapy Business Owners Behaviours 

The aim of this article is to be thought provoking. To help you decide if your current behaviours are leading to successful actions or are keeping you stuck.

In our work we have noticed certain behaviours being displayed. 

  1. Those who read every bit of guidance, social media posts,  but take no action or just copy what everyone else is doing.
  2. Others are placing their head in the sand taking little or no action and hoping things will pass over .
  3. Lastly, those who take a look at themselves in the mirror and realise that something needs to change.  To overcome challenges they must become creative, innovative, and sometimes take calculated risks. Some even accept that they need to invest in advice  to take their business to a better place.

You may be aware from the bias in my tone, that in my opinion option 3 is the mindset you will need in order to succeed. 

It’s All About Choice 

At EYC we accept that when you are fearful of the unknown this is likely to lead to cautious behaviours.  We would never encourage reckless decisions, although we would strongly encourage taking time to work out your numbers and make a plan. You must choose to take action. 

You need to understand how many customers, clients, patients you require and take the time to create a strategy to attract them. 

Popular excuses are ‘we are not good at this business part’ or ‘how do you work out the number of clients you need for the business?’ We help lots of business owners through these challenges, so if you need some help just ask. Those who succeed in challenging times are those who create and develop new habits. Keeping to your old habits can prevent you from making more productive ones. 

In taking the time to learn new skills and make some new productive habits you will have a greater chance of success.

Focus on what you can control

For those of you who find change diffilcult, then here is an exercise for you. 

(It has been modified from the concept of the circle of concern and circle of influence, from the 7 habits of Highly Effective People by Stephen Covey)

Draw two large circles on an A3 or A4 piece of paper. 

Title one ‘Things you have control over’. Then the other “Things you have no control over’. 

In the exercise, add into these circles ‘things’ which you either have control over or ‘things’ you cannot do anything about.

The idea is to rationalise what you need to take action on, and what you need to stop worrying about. 

It is about taking control of the controllable’s. 

Examples may be:

Things you have control over: 

  • Attitude
  • Positive Mindset
  • Procrastination
  • Writing a plan and sticking to it
  • Taking advice or asking for help
  • Time management
  • Getting good with KPIs and understanding your numbers
  • Creating a marketing strategy and sticking to it
  • Having a documented customer journey that you follow
  • Train up your team
  • Being Organised: proactive vs reactive 

Things you have no control over:

  • What the CSP says
  • What the Government says

Delete, Delegate or Do!

When it comes to taking action a great exercise to complete is called delete, delegate or do. This requires (once you have recognised that you only focus on things you can control) you to write a list of all the actions needed to achieve your success plan. 

With this list, firstly decide which are lower priority or you can even delete fully from the list. Secondly, identify which actions you could delegate. Finally, which actions you, and only you, can do. Make sure that you are being honest! 

Do this exercise as if you had to explain these answers to a third party. Would they agree? Look at the list again and amend any that need altering. 

With the list of actions that you intend to delegate, decide how you are going to delegate these and to whom. If you are unable to delegate them now, write next to an action what needs to happen to allow you to delegate that particular task. 

Conclusion 

Hopefully these two exercises have helped 🤞 which means you should have some actions to take. Now add a ‘by when date’ to these actions. You will have idenitifed tasks that you can delegate. As a leader you need to focus upon the following priorities:

  1. Focus on the things that only you can do
  2. Remain in a resourceful mindset
  3. Create a plan which includes targets and KPIs, stick to it, and keep yourself and others accountable to it
  4. Decide upon the ‘things’ you can control. Then decide what you can delete, delegate or do.
  5. Ask for help if stuck  – we are always here for a virtual coffee –  🙂