the elevate programme

Built by practice owners for practice owners.

The Elevate programme is the flagship service from The Elevate Group.  It’s designed specifically for the practice owner, and is delivered through a series of modules that not only addresses all of the key processes across the business, but also, most importantly, designs a specific plan for the practice owner to achieve their personal business and life goals.

The programme is delivered at the pace desired by the practice owner, focusing on using it to achieve their personal ambitions.  Do you want to spend less time in clinic?  Generate more profit? Find greater consistency in customer acquisition and retention? Sell the business?  We partner with the practice owner to develop a clear personal plan, and then use the programme to achieve it.

Each module within the programme has been designed by a practice owner, taking the very best of practice from inside and outside the industry.  From finance to customer service, from marketing to building a great team, The Elevate programme is a step by step set of modules which deliver tangible outcomes for the business.

CREATE TIME

One of the biggest challenges facing practice owners is being able to find the time in the working week to focus on growing the business. Delivering clinic, dealing with all kinds of issues, managing people……..the list goes on. The result is often a long working week where the practice has run productively, but the list of strategic ‘must do’s has no real dents in it.

In this module we use a technology system to track the work being done, and then use a methodology, that uses industry best practice, to establish if the tasks are being done in the most productive way. The result typically sees the practice owner free up around 15%-30% of their week, sometimes more, and ensures key tasks get done in the most efficient way, which is good news for the whole practice. In due course, the work is extended to the whole team, so everyone sees the benefit.

WORLD CLASS SERVICE

Many practice owners recognise the value in clients who refer other clients.  It’s the ‘pot of gold’ from a business perspective, as there’s not cost involved in finding a new client, and the existing client does all the marketing.  Perfect.  At the Elevate Group, we call these ‘raving fans.

The aim of this module is to generate a consistent stream of raving fans into the clinic, by ensuring the service the clinic delivers is truly world class.  It examines every ‘touch point’ the client has with the practice, from the very beginning to the very end, and looks at what world class service should deliver at each point.  The changes are sometimes small, sometimes big, but they all ensure the process is seamless from end to end, so client’s expectations should be exceeded every time.

FINANCIAL MANAGEMENT

Running a financial efficient practice is always a tricky business. First and foremost, because the primary reason for the business is looking after people’s health, not profit and loss. Added to that, at no point in the physiotherapy education and training process does anyone tell you how to manage your tax efficiently, or how to link invoices to book keeping correctly. The result is practice manager can often feel left in the dark as to whether they’re running the practice, financially, in the best way possible.

This module focuses on the top 10 actions for making your practice purr financially, giving the practice owner the specifics on how to bring each one to life in their practice. The result is not only measured in a healthier practice and bank balance, but also gives peace of mind to the practice owner that they’re running a well oiled machine.

BUILD MOTIVATION

Having responsibility for running a practice can ask some tough questions of the practice owner. From how to get the best people and keep them motivated, how to sell ethically in a treatment driven industry, even through to the balance of being an entrepreneur vs being a clinician. And what about you, the leader? How do you lead and what kind of leadership style or styles suits you and the team the best?

In this module we move outside of the process and operation of the practice, and focus on creating the culture and environment that can make a business truly sing.

KNOW YOUR METRICS

The daily demands of a practice can mean many practice owners only get the chance to look at some of their key numbers when they or someone else asks the question. And these are often the headlines – revenue per week or profit for the month. The challenge of course with such metrics is that the horse has already bolted, as it only reflects the outcome of series of individual buried deep in the business.

The objective of this module is to layout the key financial goals for the practice and the high level actions that need to be taken to achieve them. From there, we lay out a set of key performance indicators (KPI’s) for your practice, which can be accessed at any time, that allow you instantly to see the health of the business. What’s your saturation rate this week? What’s your current retention rate vs target? How are your conversions to pilates vs conversions to massage?

Armed with a new set of metrics, the practice owner can now steer the ship with much clearer direction, as well as prioritise tasks and identify where the real issues are. Soon enough, they become vital to the running of a successful practice. How did you ever run things without them?

FIND NEW CLIENTS

The advent of the digital world, and the digital buyer, has mad the world of marketing ever more complex and competitive. Client’s now do so much of their research and decision making process online, without ever calling our reaching out to a practice. So how do you go about finding such buyers? This challenge is made ever harder for a practice, where a lack of marketing skills and experience means budgets and activities can often feel wasted, leaving the practice owner often just taking up tactical opportunities when they arise, vs having an ongoing marketing plan.

This module focuses on educating and enabling a practice owner on a strategy to deliver a consistent stream of new clients, from creating a clear plan in the first place through to the individual inbound tactics. It covers all of the elements required within the plan, from analytics to personas, through to creating compelling content and using social media effectively.

The result can see a real step change in the number of new clients coming through the door, as well of course all of the healthy brand benefits that come with a comprehensive marketing plan.

CREATE TIME

One of the biggest challenges facing practice owners is being able to find the time in the working week to focus on growing the business. Delivering clinic, dealing with all kinds of issues, managing people……..the list goes on. The result is often a long working week where the practice has run productively, but the list of strategic ‘must do’s has no real dents in it.

In this module we use a technology system to track the work being done, and then use a methodology, that uses industry best practice, to establish if the tasks are being done in the most productive way. The result typically sees the practice owner free up around 15%-30% of their week, sometimes more, and ensures key tasks get done in the most efficient way, which is good news for the whole practice. In due course, the work is extended to the whole team, so everyone sees the benefit.

WORLD CLASS SERVICE

Many practice owners recognise the value in clients who refer other clients.  It’s the ‘pot of gold’ from a business perspective, as there’s not cost involved in finding a new client, and the existing client does all the marketing.  Perfect.  At the Elevate Group, we call these ‘raving fans.

The aim of this module is to generate a consistent stream of raving fans into the clinic, by ensuring the service the clinic delivers is truly world class.  It examines every ‘touch point’ the client has with the practice, from the very beginning to the very end, and looks at what world class service should deliver at each point.  The changes are sometimes small, sometimes big, but they all ensure the process is seamless from end to end, so client’s expectations should be exceeded every time.

FINANCIAL MANAGEMENT

Running a financial efficient practice is always a tricky business. First and foremost, because the primary reason for the business is looking after people’s health, not profit and loss. Added to that, at no point in the physiotherapy education and training process does anyone tell you how to manage your tax efficiently, or how to link invoices to book keeping correctly. The result is practice manager can often feel left in the dark as to whether they’re running the practice, financially, in the best way possible.

This module focuses on the top 10 actions for making your practice purr financially, giving the practice owner the specifics on how to bring each one to life in their practice. The result is not only measured in a healthier practice and bank balance, but also gives peace of mind to the practice owner that they’re running a well oiled machine.

BUILD MOTIVATION

Having responsibility for running a practice can ask some tough questions of the practice owner. From how to get the best people and keep them motivated, how to sell ethically in a treatment driven industry, even through to the balance of being an entrepreneur vs being a clinician. And what about you, the leader? How do you lead and what kind of leadership style or styles suits you and the team the best?

In this module we move outside of the process and operation of the practice, and focus on creating the culture and environment that can make a business truly sing.

KNOW YOUR METRICS

The daily demands of a practice can mean many practice owners only get the chance to look at some of their key numbers when they or someone else asks the question. And these are often the headlines – revenue per week or profit for the month. The challenge of course with such metrics is that the horse has already bolted, as it only reflects the outcome of series of individual buried deep in the business.

The objective of this module is to layout the key financial goals for the practice and the high level actions that need to be taken to achieve them. From there, we lay out a set of key performance indicators (KPI’s) for your practice, which can be accessed at any time, that allow you instantly to see the health of the business. What’s your saturation rate this week? What’s your current retention rate vs target? How are your conversions to pilates vs conversions to massage?

Armed with a new set of metrics, the practice owner can now steer the ship with much clearer direction, as well as prioritise tasks and identify where the real issues are. Soon enough, they become vital to the running of a successful practice. How did you ever run things without them?

FIND NEW CLIENTS

The advent of the digital world, and the digital buyer, has mad the world of marketing ever more complex and competitive. Client’s now do so much of their research and decision making process online, without ever calling our reaching out to a practice. So how do you go about finding such buyers? This challenge is made ever harder for a practice, where a lack of marketing skills and experience means budgets and activities can often feel wasted, leaving the practice owner often just taking up tactical opportunities when they arise, vs having an ongoing marketing plan.

This module focuses on educating and enabling a practice owner on a strategy to deliver a consistent stream of new clients, from creating a clear plan in the first place through to the individual inbound tactics. It covers all of the elements required within the plan, from analytics to personas, through to creating compelling content and using social media effectively.

The result can see a real step change in the number of new clients coming through the door, as well of course all of the healthy brand benefits that come with a comprehensive marketing plan.

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Business Address

Elevate Your Clinic Limited
Black Bull House
353-355 Station Road

Bamber Bridge

Preston

PR5 6EE